A Goodfit Goodbye (for now)

When we started Goodfit in December 2020, we weren't trying to build a massive business. We were simply looking for a creative outlet. It was a way for us to channel our energy, connect with independent artists, and learn how to build something meaningful from the ground up. 

Over the last five years, Goodfit became exactly that. 

We learned how to make products people genuinely wanted. We worked with incredible artists, customers, wholesale partners, and fellow small business owners. We navigated our first markets, solved manufacturing puzzles, grew year over year, and built a profitable business we're deeply proud of.  

But as Goodfit grew, it reached a natural crossroads. 

To continue on its trajectory would require scaling it into a full-time pursuit. More time, more investment, and more pressure to grow. And while that's an exciting path, it's not the one we originally set out to take. Goodfit was always meant to be something we enjoyed. A creative side project, not the center of our lives. 

Over time, we realized that the stress of growth was outweighing the joy of creating. And that's when it became clear: we had already accomplished our original goal. 

As we approach 2026, we've decided to close down Goodfit's operations for the foreseeable future. This doesn't feel like a loss. It feels like a completed chapter. 

We're leaving Goodfit in a place we're proud of, and we may return to it someday if our creative paths lead us back. For now, it will remain one of the most meaningful things we've ever built. 

Thank you to the artists, customers, partners, friends, family, and especially the Denver community for making this experience so special. 


We have some very limited supply left. We will stop taking orders on December 31, 2025 and fulfill any remaining orders until then. 

Until next time,
Bryan & Casey